TALA, conceptualised on pillars of sustainability, inclusivity, and accessibility, creates sustainable styles at competitive prices without the need to compromise on performance, design or fit.

Founded in London in 2019, TALA is a sustainable activewear brand founded by fitness entrepreneur Grace Beverley. TALA is on a mission to bring sustainability to as many people as possible, offering a range of stylish, high-performance and sustainable activewear at a competitive price point to non-sustainable alternatives. TALA’s hugely popular product range includes leggings, shorts, sports bras, tops, hoodies, tracksuits, outerwear, underwear and more. TALA’s products and packaging are made with upcycled, recycled and natural materials, and the brand has a strong focus on ethics, sustainability and transparency at every stage of production.

Fitness entrepreneur and influencer Grace Beverley founded TALA after deciding to move away from fast fashion and experiencing first-hand the frustrating struggle of finding truly sustainable activewear without breaking the bank. Rental or pre-owned alternatives, which had been popular in the wider fashion industry, didn’t hold the same appeal when it came to fitness, and the few genuinely sustainable brands on the market came with eye-watering price tags. Determined that consumers shouldn’t have to pay double the price for the privilege of sustainability, Grace set out to create a new kind of activewear brand that made sustainability more accessible for shoppers.

Date of investment February 2022
Cost of investment £200,000
% of ownership 1.2%
Latest valuation of Pembroke investment £200,000

TALA is a labour of love. I founded the business out of a genuine passion to help as many people as
possible to shop more sustainably, without compromising on quality or price. I’m incredibly proud of – and
grateful for – the amazing community we’ve built in the past two and a half years, and I cannot wait to see
what we can achieve as we continue to grow our TALA community around the world.
Grace Beverley
CEO and Founder of TALA