Their flagship product is the Laserlight, which projects a laser image onto the ground ahead of the cyclist to alert other road users to the cyclists presence and are featured on Santander’s Cycles.
The company has now entered the global cycle hire market with a broadened product offering providing cycle hire in Bournemouth, Poole, Hereford and London.
|Date of investment||October 2014|
|Cost of investment||£553,000|
|% of ownership||4%|
|Latest valuation of Pembroke investment||£1,889,000|