Auddy was established in 2020 by Andrew Crassati together with co-founders comprising senior executives from Netflix, Warner Music and EMI. Drawing on an illustrious career in audio and media (for organisations such as Universal Studios and National Geographic), Andrew recognised the challenges faced by advertisers, brands and organisations in their quest for podcast solutions across advertisement sales, distribution, production and private podcast solutions.
Auddy is one of Europe’s fastest-growing podcast companies delivering end-to-end premium audio podcast publishing solutions for creators, advertisers and businesses. With three core business areas:
1. Buying and selling inventory in podcasts across UK, Germany, Austria and Switzerland.
2.Producing podcasts – both original and for clients in the branded and private podcast space.
3. A new tech-enabled comms tool for organisations to engage with their private networks including an optional integrated payment solution.
Auddy’s original podcasts have won many awards for their shows: Inside the Tour: The Lions, Cold Case Crime Cuts, Smoke Screen and Sound Heap. Clients include Fenwick, Selfridges, Project Everyone and Straight Line Thinkers. Big name podcasts such as The Modern Mann and Joss Stone’s ‘A Cuppa Happy’ have also recently moved their advertising inventory from ACast to Auddy. With over 11m historical UK downloads and averaging 13m monthly downloads in the DACH markets, Auddy is rapidly making its mark in the audio space.
|Date of investment||August 2022|
|Cost of investment||£1,800,000|
|% of ownership||8.7|
|Latest valuation of Pembroke investment||£1,800,000|